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Case Study: Hotel X has 100 guest rooms and is managed by traditional departments. The housekeeping department can service any number of occupied rooms, up to 100%. Therefore, the cost of cleaning ALL the rooms is included in the hotel’s regular budget.

At the end of the fiscal period the hotel will have sold $2,500,000 in services at a 60% profit margin, generating $1,500,000 in additional net profit.   A construction company with 100M in sales, an I.C. Factor of 45% and 5M in Trade Budget generates $2,750,000 in net profit annually. A restaurant with 1M in annual sales, 900K in expenses and 100K in profit with a 40% total I.C. Factor and a $50,000 Trade Budget, will deliver $30,000 in net profit.   

The additional business is not going to increase debt service, payroll, leases, insurance, advertising, etc. Those costs are included in the 45M in cash expenses. The I.C. Factor contains only costs directly incurred providing the additional services, which can be below 10%. For the purpose of this presentation and keeping in mind that some of the services will include the cost of food and beverage, we will use 25% as the I.C. Factor. A 10% commission is added and 5% for the System’s charges for a total of 40%, therefore, the cost of delivering $2,500,000 in hotel services, is $1,000,000.

The line of credit to be secured.

WIR Francs to be used to repay the principal on the loan. 
Interest payments to be made, in cash, while the credit line is in use.   

ABC Hotel with 50M in sales, 45M in expenses and 5M in profit. For the next fiscal period, the hotel becomes a member in the Trade System by providing the operation’s current metrics: income from corporate entities, exclusive of revenue from consumers and not-for-profits and the business’ estimated unused and unsold capacity. From the data, a Trade Budget of 2.5M (5% of 50M) is extrapolated, representing the amount of services the System will arrange to purchase from the hotel during the next fiscal period.        

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Companies must:

The I.C. Factor (Incremental Cost) is expressed in a percentage and refers to the effective, real, cost incurred by a company in generating additional sales, over and above existing sales, in an amount of 5%, or less, of gross sales.  It is the “break-even point” and, across the industries, ranges between 0% and 35%.

We purchase the room at the $200 rate, we pay $100 in cash and $100 in another form of money, with a mechanism in place to convert that amount to cash, resulting in the sale of the room at a $200 profit, minus our selling costs (10%). 


The American Trade System (ATS), a subsidiary of the Hawk Group, was created using the WIR System as a model. In 1934, 15 Swiss businesses, including 3 hotels, formed the WIR Trade System, designed to issue and manage a private form of money, the WIR Franc, used, in combination with Swiss Francs, to generate dual-currency buying and selling transactions between members.

​​​Projects Completed

The Company operates as a, third-party, sales contractor developing teams, specifically, for each project undertaken. For a partial list of projects completed.   MORE > >

Reno, Nevada  89521

Like its Swiss counterpart, the American Trade System and the private currency, the ATS Dollar, make for a self-contained, private, economic, finance, credit and monetary system that delivers spectacular results for clients and well-paid sales positions. It contributes to the economy by monetizing a portion of the unused and unsold inventory and capacity of qualified companies


​100M is estimated assuming 100% of the facility is used 100% of the time at rack rates. 50M is the actual cash revenue. The Trade Plan calls for 2.5M in hotel services to be purchased for 1.25M in cash and 1.25M in ATS Dollars, which are used to replace cash expenditures, resulting in additional profits.

Innovations include a unique financial model, based on the I.C. Factor (Incremental Cost) and the use of a private currency, and a new, ground-braking, technology-driven, sales and marketing methodology.      

A New, Technology-Powered, Sales Channel

The Hawk Group


We increase, in a quantifiable manner, the bottom line of qualified companies in the Hospitality, Construction, Manufacturing, Retail and Services sectors.  It is based on a concept, currently unexploited in the U.S., but used in Switzerland where our sales team identifies companies with specific profiles and generates highly profitable transactions. 



Copyright 2017 © Hawk Group, LLC 


On a specific day, a room with a $200 rack rate goes unsold.  As independent sales channel contractors, we broker the sale of the room to one of our clients and the hotel's actual cost, to deliver the room, is ZERO. There are some costs and hotels need to be aware of the I.C. Factor, i.e. the seller’s real cost of providing services under a sales-channel type arrangement. 



Ownership and Management

The Principals of the Hawk Group are Ezio and Rebecca Valentini. Hawk has undertaken projects in financial services, real estate, hospitality and call centers while developing, proprietary, sales methodologies that deliver results unimaginable using traditional methods.     MORE >>


                                                                           Profits replace Discounts! ​

Corporate History 

The Hawk Group operates internationally and, in the U.S., has formed and operated 26 companies. The Hawk Group is debt-free, profitable and has a spotless record.   MORE >>

HAWK is a cloud-based international sales and marketing organization under contract to generate corporate business for a network of Swiss hotels and other companies in the Hospitality, Construction, Manufacturing, Retail and Services sectors, using the financial services of Switzerland’s WIR Trade System (WIR), operated by the WIR Bank. 


Companies receive a line of credit, in WIR Francs, and sign an agreement which calls for:

We are a well-established, cloud-based, B2B, third-party, sales organization with European and U.S. operations. We provide services to the Hospitality, Construction, Manufacturing, Retail and Professional Services sectors and create large corporate profits for qualified companies.

A Master Agreement is executed, quantifying the I.C. Factor (40%) and the Trade Budget ($2,500,000), to be done for 50% cash ($1.25M) and 50% ATS Dollars (1.25M), our trade currency. During the fiscal period, our brokers provide the hotel with proposals that result in the generation of enough dual-currency sales to acquire 1,250,000 ATS Dollars, while providing similar proposals to generate enough dual-currency purchases to spend the ATS Dollars, generating the predetermined profit. 


In a cash-only environment, the seller can only use discounts to entice a sale. In a dual-currency environment the buyer uses less cash to purchase and the seller receives full payment, in cash, for its product or service. 

Knowing the I.C. Factor allows the hotel’s decision-makers to take  steps, including the  use of the private currency, to increase profits.


Be profitable and conduct a certain amount of corporate business.
Have a certain amount of unused and unsold capacity or inventory.
Be able to generate a certain amount of additional business at a low I.C. Factor (Incremental Cost).


WIR original members brought clients and vendors to the System and, today, 20% of all Swiss businesses are members, 60,000 in total, generating 6.5 billion dollars in volume. There are 100s of Swiss hotels as members and the current aggregate amount of credit extended by the System is $1,355,000,000.  

The Hawk Group​​