Brokers participate in the execution of a client’s trade program and can arrange for the extension of secured credit. Brokers do not need to be experts in any of the disciplines and can be trained quickly. The American Trade System (ATS) provides, in the U.S., the same financial services as WIR and the sales methodology developed in Switzerland is the prototype for the U.S. operation. The operation is transparent, fiscally balanced and extremely profitable. ​​

​​​Projects Completed

The Company operates as a, third-party, sales contractor developing teams, specifically, for each project undertaken. For a partial list of projects completed.   MORE > >

Our Swiss Sales Operation

Reno, Nevada  89521

Switzerland’s WIR Trade System (WIR) and its U.S. counterpart,

the  American Trade System (ATS). 

The hotel selects the time frames when sales are made, such as when occupancy is at low levels. The product is paid for via a dual-currency transaction, a combination of Swiss Francs (cash) and WIR Francs. First, we establish the hotel’s IC Factor, the actual cost,  to the seller, to deliver the specified amount, which should be in the 15% to 20% range for space and 25% for F&B operations. We add our cost of 10% for sales commission and 5% for administrative cost. Total should be between 35% and 40%. Every proposal we present has more cash than the IC Factor, therefore, the seller always knows these are cash-flow positive, profitable, transactions.

 The value proposition is clarified, and quantified, by having the decision-makers of qualified businesses be aware of a number, in terms of percentages, referred to as the I.C. (Incremental Cost) Factor, the actual, hard, cost incurred by a company when outsourcing the sale of  additional product, or services, in an amount not to exceed 5% of cash sales. The IC Factor for most qualified companies ranges between 18% and 32%. Knowledge of the IC Factor allows the seller to quantify, exactly, the profit on the transaction.   

Switzerland’s WIR Trade System  (Corporate Barter)


WIR’s original designers wanted to create a marketplace, a second economy, where all commercial transactions have both cash and a private digital currency, issued and managed by the WIR System, as consideration. Operates similarly to a bank , except for the money in the accounts. It is a self-contained, private, economic, credit and monetary system. Today, in a country of only 8 million people, WIR has 60,000 business members, 20% of ALL Swiss businesses, generates 25 million dollars in transactions DAILY, is profitable with a $400 stock. ​ WIR is really a bank, minus the regulations:  it is self-capitalized, extends secured credit, in WIR Francs, while charging interest, fees and other costs, in cash. Currently, the aggregate amount of extended credit is in the 1.4B range, generating, on the annual basis, 26 million dollars in revenue.  


Ownership and Management

The Hawk Group is owned and operated by Ezio and Rebecca Valentini. The Company has evolved using non-traditional sales methodologies that deliver results unimaginable using traditional methods.      MORE >>

The trade portion of the transaction is used by our brokers, working with the hotel’s procurement department, to make dual-currency purchases, replacing cash with the trade currency resulting in profit margins, on the outsourced sales, of 50%-60%. 

The services provided in Switzerland by the WIR System have been duplicated by the American Trade System (ATS) for the U.S. The sales methodology was tested by our Swiss operation. We provide our clients with spectacular profits and our brokers with the tools and the training to generate high, and consistent,  income without commute or travel. 

Innovations include a unique financial model, the use of a private currency and a new, ground-braking, sales and marketing methodology.    

THE I.C. (Incremental Cost) FACTOR or BREAK-EVEN-POINT 

A scientific approach to sales

and profits.

We are a well-established, cloud-based, B2B, sales organization with European and U.S. operations. We provide services to the Hospitality, Construction, Manufacturing, Retail and Professional Services sectors and create large corporate profits for qualified companies.

NOTE: The website is specific to the hospitality sector, however, the methodology works for all sectors.

To qualify to participate, a company must be conducting a certain amount of cash business, be profitable, able to generate a small amount of additional business at a low cost and be in the Hospitality, Construction, Manufacturing, Retail or Services sectors. 

An Innovative  Sales Channel, propelled by Technology 

The Hawk Group


A Path to Cash and Profit.

The I.C. Factor is expressed in a percentage and refers to the actual, real, cost a company incurs when contracting sales to an OSP (Outsourced Service Provider) with its own marketing and sales mechanism. It’s the “break-even point” and, across the industries, ranges between 18% and 32%. An I.C. Factor over 32% disqualifies the company.​

The Hawk Group Swiss

sales operation.

All rights reserved.

Copyright 2017 © Hawk Group, LLC 

Corporate History 

The Hawk Group operates internationally and, in the U.S., has formed and operated 26 companies. The Hawk Group is debt-free, profitable and has a spotless record.   MORE >>

The Hawk Group



In a cash-only environment, the seller can only use discounts to entice a sale. In a dual-currency environment the buyer uses less cash to purchase and the seller receives full payment, in cash, for its product or service. ​

Hawk Sales, as an Outsourced Service Provider (OSP), generates business for a network of Swiss hotels, and other businesses, using the services of the WIR Trade System and its private digital currency, the WIR Franc. Sales are made at rack rates, or at the highest price paid by a corporate client during the period. 

Ezio Valentini’s family owns a hotel and a granite quarry in Switzerland. Both companies are members of the WIR System. Ezio inherited an interest and became part of the management team for both businesses. As a client he experienced, and understood, how dual-currency transactions generate exceptional profits. Ezio arranged for WIR to outsource to Hawk Sales the task of enrolling new clients and generating new business.

The WIR Trade System issues and manages a private, asset-backed, digital currency, the WIR Franc. It is used, in combination with Swiss Francs (cash), to generate new business at very high profit margins for its members. The WIR System is a financial powerhouse in Switzerland and the model for the American Trade System (ATS). 

20M is estimated assuming 100% of the facility is used 100% of the time at rack rates. 10M is the actual cash sales volume. The Trade Plan calls for $500,000 to be purchased for $250,000 in cash and 250,000 in ATS Dollars, which are made available to the procurement department to replace U.S. Dollars, resulting in additional profits.​​

+1 (775) 852-6280


Knowing the I.C. Factor allows the hotel’s decision-makers to take steps, including the use of the private currency, to increase profits. ​

Hawk Sales’ Swiss operation generated, in 2016,  217 million dollars in transactions, of which $47.5M was hospitality product. Operations began with Ezio training a small group of Swiss nationals, how to secure clients, use the financial product to close transactions and train others. In the first 13 months, over 100 brokers were hired and the sales force continues to grow.