ATS issues and manages the ATS Dollar, for the exclusive use of the System’s members. They execute dual-currency deals, transactions that have both the national currency, cash, and the private currency as payment. (Example: 50% cash, 50% ATS Dollars). The use of a credible, asset-backed, private form of money results in large, quantifiable, profits for the clients.  



Ezio Valentini is a descendent of a venerable family of Roman origin, dating back over 2,000 years. As a young boy, during WWII, Ezio lived in the family hotel which was taken over by the Germans. The area was an active war zone, under enemy military occupation, for the duration of the war. Ezio went on to a spectacular career, on both sides of the ocean, forming and operating 26 U.S. companies, without a failure. Ezio creates sales platforms that totally defy traditional selling methods and undertakes projects that generate large number of jobs and billions in sales. The current undertaking:

In a cash-only environment, the seller can only use discounts to entice a sale. In a dual-currency environment the buyer uses less cash to purchase and the seller receives full payment, in cash, for its product or service. 

Knowing the I.C. Factor allows the hotel’s decision-makers to take  steps, including the  use of the private currency, to increase profits.

  3. A different formula to calculate, and quantify, the actual cost, the I.C. (Incremental Cost) Factor, or Break-Even-

      Point, of outsourcing the sale of hospitality and other products and services, allowing sellers to determine, ahead

      of time, the profit on the transaction. 

A New, Technology-Powered, Sales Channel

The line of credit to be secured.

WIR Francs to be used to repay the principal on the loan. 
Interest payments to be made, in cash, while the credit line is in use.   

Expedia, et al, called On-line Travel Agencies (OTAs), are also Outsourced Service Providers (OSPs). They pioneered the model which evolved with restaurant delivery services, as OSPs and resellers of restaurant product. We are a variation and provide services, in addition to​ Hospitality, to Construction, Manufacturing, Retail and Services.  Based on a financial concept currently unexploited in the U.S., however, used in Switzerland where our sales team identifies companies with specific profiles and, as OSPs and resellers, generates highly profitable transactions.   



Corporate History 

The Hawk Group operates internationally and, in the U.S., has formed and operated 26 companies. The Hawk Group is debt-free, profitable and has a spotless record.   MORE >>

Hawk Group

Capital: The launch plan has two phases: one, ready to go, as a beta test, with us absorbing the cost. Phase two, entails an aggressive expansion plan for which we anticipate a need for outside capital. Phase one will help determine the extent of that need.


The use of alternative digital currencies is expanding:  blockchain currencies, hotel reward points, frequent flyer miles, timeshare  points,  etc.   A private  currency  that  works in  combination  with  the  national  currency  is called  a “Complementary Currency”.  The most successful, B2B, commercial use of such currency is Switzerland’s WIR Trade System operated by the WIR Bank. A similar system has been developed for the U.S. by the American Trade System (ATS), a subsidiary of the Hawk Group. 

WIR original members brought clients and vendors to the System and, today, 20% of all Swiss businesses are members, 60,000 in total, generating 6.5 billion dollars in volume. There are 100s of Swiss hotels and restaurants as members and the current aggregate amount of credit extended by the System is $1,355,000,000.  

​  2. A sales methodology, developed internally, proprietary and capable of generating cradle-to-grave transactions with

      a sales force that scales at a fast rate. We operate as an Outsourced Service Provider (OSP) and, currently, we provide

      sales services to the Swiss membership. All required software and documentation for the U.S. System is in place.


​  1. A Trade System with its private currency, resulting in the reduction of the use of cash for the buyer and the seller

     receiving full payment, in cash, on the business generated. All required software and documentation is in place.  


Partners:  We are looking for partners, entities and individuals with the ability to grasp the idea, visualize its potential and contribute to its implementation. The upside is immense.

​​​Projects Completed

The Company operates as a, third-party, sales contractor developing teams, specifically, for each project undertaken. For a partial list of projects completed.   MORE > >

Reno, Nevada  89521

Like its Swiss counterpart, the American Trade System and the private currency, the ATS Dollar, make for a self-contained, private, economic, finance, credit and monetary system that delivers spectacular results for clients and well-paid sales positions. It contributes to the economy by monetizing a portion of the unused and unsold inventory and capacity of qualified companies.   


​100M is estimated assuming 100% of the facility is used 100% of the time at rack rates. 50M is the actual cash revenue. The Trade Plan calls for 2.5M in hotel services to be purchased for 1.25M in cash and 1.25M in ATS Dollars, which are used to replace cash expenditures, resulting in additional profits.

Innovations include a unique financial model, based on the I.C. Factor (Incremental Cost) and the use of a private currency, and a new, ground-braking, sales and marketing methodology.   

The Hawk Group


At the end of the fiscal period the hotel will have sold $2,500,000 in services at a 60% profit margin, generating $1,500,000 in additional net profit.   A construction company with 100M in sales, an I.C. Factor of 45% and 5M in Trade Budget generates $2,750,000 in net profit annually. A restaurant with 1M in annual sales, 900K in expenses and 100K in profit with a 40% I.C. Factor and a $50,000 Trade Budget, will deliver $30,000 in net profit.   

The additional business is not going to increase debt service, payroll, leases, insurance, advertising, etc. Those costs are included in the 45M in cash expenses. The I.C. Factor contains only costs directly incurred providing the additional services, which can be below 10%. For the purpose of this presentation and keeping in mind that some of the services will include the cost of food and beverage, franchise and other fees, we will use 25% as the I.C. Factor. A 10% commission is added and 5% for the System’s charges for a total of 40%, therefore, the cost of delivering $2,500,000 in hotel services, is $1,000,000.


ABC Hotel with 50M in sales, 45M in expenses and 5M in profit. For the next fiscal period, the hotel becomes a member in the Trade System by providing the operation’s current metrics:  1) Income from corporate entities (50M), exclusive of revenue from consumers and not-for-profits; 2) The business’ estimated unused and unsold capacity (50M);  3) The I.C. Factor (40%). From the data, a Trade Budget of 2.5M (5% of 50M) is extrapolated, representing the amount of services the System will purchase from the hotel during the next fiscal period.

NOTE: The website is specific to the hospitality sector, however, the methodology works for all sectors.

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Copyright 2017 © Hawk Group, LLC 

Companies must:


The I.C. Factor is expressed in a percentage and refers to the actual, real, cost a company incurs when outsourcing sales to an OSP with its own marketing and sales mechanism. It’s the “break-even point” and, across the industries, ranges between 0% and 35%.


The American Trade System (ATS), a subsidiary of the Hawk Group, was created using the WIR System as a model. In 1934, 15 Swiss businesses, including 3 hotels, formed the WIR Trade System, designed to issue and manage a private form of money, the WIR Franc, used, in combination with Swiss Francs, to generate dual-currency buying and selling transactions between members.

The concept is already in wide use in the hotel industry where online resellers, OSPs like Expedia and Priceline, market unsold hotel inventory at deep discounts. Hotels use the IC Factor to manage, and extract value, from a vanishing asset: the unused and unsold hotel room. We also use the IC Factor, however, in our application, through the use of the private currency, the discounts are eliminated and the unused capacity is sold, for cash, at high profit margins.



THE I.C. (Incremental Cost) FACTOR or BREAK-EVEN POINT


We provide services to the Hospitality, Construction, Manufacturing, Retail and Services sectors. The model brings 3 innovations:

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Ownership and Management

The Principals of the Hawk Group are Ezio and Rebecca Valentini. Their 40-year old life and business partnership has evolved using propritary  sales methodologies that deliver results unimaginable using traditional methods..     MORE >>

A line of credit, in WIR Francs, is extended with an agreement calling for:

We are a well-established, cloud-based, B2B, Outsourced Services Provider (OSP), a sales organization with European and U.S. operations. We provide services to the Hospitality, Construction, Manufacturing, Retail and Professional Services sectors and create large corporate profits for qualified companies.

A Master Agreement is executed, quantifying the I.C. Factor (40%) and the Trade Budget ($2,500,000), to be done for 50% cash ($1.25M) and 50% ATS Dollars (1.25M), our trade currency. During the fiscal period, our brokers provide the hotel with  proposals  that  result in  the generation of enough dual-currency  sales  to acquire 1,250,000 ATS Dollars, while providing similar proposals to generate enough dual-currency purchases to spend the ATS Dollars, generating the predetermined profit. 

Innovations in Finance, Technology and Sales

  • Green River Ranch, a real estate development where Ezio’s methodologies were used, resulting in a $210,000 investment returning $4,500,000 in profit.    

Be profitable and conduct a certain amount of corporate business.
Have a certain amount of unused and unsold capacity or inventory.
Be able to generate a certain amount of additional business at a low cost.